Royal Enfield Named the World’s 3rd Strongest Automotive Brand

Royal Enfield has reached another incredible milestone, being officially recognized as the world’s third strongest automotive brand in the latest Brand Finance Automotive rankings.

The achievement places Royal Enfield alongside some of the biggest names in the global automotive industry and is a testament to the brand’s continued growth, unwavering heritage and commitment to building motorcycles that people genuinely love to ride.

A Brand Built on Heritage

Founded in 1901, Royal Enfield has always done things differently. Rather than chasing ever-increasing performance figures, the brand has focused on creating motorcycles that celebrate the simple joy of riding.

That philosophy has helped Royal Enfield build one of the most passionate communities in motorcycling, with riders exploring everything from city streets to mountain passes on machines designed to be accessible, dependable and full of character.

Recognition on a Global Stage

Being ranked as the third strongest automotive brand in the world is no small achievement.

The Brand Finance report awarded Royal Enfield an impressive Brand Strength Index of 88.9 out of 100 and an AAA brand strength rating, reflecting exceptional customer loyalty, reputation and long-term growth.

It’s another sign that Royal Enfield’s approach to motorcycling continues to resonate with riders across the globe.

The Range Continues to Grow

Royal Enfield’s modern line-up offers something for almost every rider.

Whether you’re looking for a stylish everyday commuter, a capable adventure bike or a relaxed weekend cruiser, there’s a model to suit.

Current favourites include:

• Classic 350 – timeless styling with modern reliability.
• Meteor 350 – laid-back cruising with effortless comfort.
• Guerrilla 450 – a fresh, fun roadster built around the new Sherpa engine.
• Himalayan 450 – the award-winning adventure motorcycle designed to tackle almost any terrain.
• Interceptor 650 – the hugely popular twin-cylinder roadster.
• Continental GT 650 – classic café racer styling with thrilling twin-cylinder performance.
• Bear 650 – a rugged scrambler-inspired addition to the 650 family.

Each model combines classic design with modern engineering, creating motorcycles that are enjoyable to own, easy to ride and built to be used.

Experience Royal Enfield with CMS Motorcycles Exeter

As your local Royal Enfield dealer, we’re proud to represent a brand that continues to earn worldwide recognition.

If you’ve been thinking about owning a Royal Enfield, there’s never been a better time to discover what makes these motorcycles so special.

Join Us at The JollyBikeShop – Sunday 5th July

We’ll be showcasing a selection of Royal Enfield motorcycles at The JollyBikeShop this Sunday 5th July.

It’s the perfect opportunity to:

• See the latest Royal Enfield range up close.
• Chat with the CMS Motorcycles Exeter team.
• Learn more about each model.
• Find the bike that’s right for you.

Whether you’re new to motorcycling, returning to two wheels or already a Royal Enfield enthusiast, we’d love to see you there.

Visit CMS Motorcycles Exeter or join us at The JollyBikeShop this Sunday and discover why Royal Enfield has become one of the world’s most respected motorcycle brands.